When are the Best Hours in the Day to Buy and Sell FUT Cards?
The second tip in our Ultimate Team money-making series is a guide on timing.
One of the basic principles of an auction is the more bidders you compete against, the higher the likely sale price.
The less competition bidding, the lower the likely sale price.
From FUT stats guru JP;
Yes, you read that right.
Gamer activity during 4AM to 6AM is five times lower than the peak usage period between 4PM and 8PM GMT.
What can we learn from this?
There Is Up To Five Times Less Competition Bidding Against You During Quiet Hours
Late at night, as more gamers go to sleep and as cards expire from their auction, the market size contracts. Bidding on cards that expire during the quiet hours is the ultimate way to take advantage of the buy low, sell high method of making coins. If you stay up later, wake up earlier or simply bid before you sleep on as many items as possible, you will find that you can acquire certain players at astounding discounts.
Tips For Selling During Quiet Hours
You should never list a player overnight with a starting bid that is well under his average price. With fewer bidders, the chances of getting over the average market price decrease.
To maximize your profit potential before you sleep, feel free to list some players that you normally wouldn’t want to sell for a premium above their average selling price (refer to UltimateDB for current market price). The idea is if they do sell, you make a tidy profit with which you can always buy the sold player back (during a busier period, when the player is cheaper). If they don’t sell, no harm done! I have had players sell for almost double their market average by doing this.
Let us look at a real example of selling during quiet hours:
Buying and selling IF Sparrow
IF Matt Sparrow is a fairly rare IF midfielder playing for Brighton in the nPower Championship. IF Sparrow sells for an average of 35-40K (as of 24/01/12). In the last two weeks I have regularly listed him for 60K BIN overnight and have seen him sold three times. That’s a nice steady profit. On the below chart taken from UltimateDB you can see the effect the sales have had on IF Sparrow’s average price – from a regular 35-40K average price (the blue line), Sparrow has jumped up to over 50K average.
I’ve found two IF Sparrows in CAM form with a BIN of under 30K, which means even after buying a CAM–>CM formation card. I can relist him at 60K in a CM position and still made a tidy profit :)
Note: The idea for you to take away is not about IF Sparrow but for finding and owning your own niche. Before I sleep, I check up on a few niches that I really know well and attempt to bid low (and sell high).
Tips for finding a niche:
- Is it a fairly rare player that has few listings?
- Can you buy him low (during busy hours)
- Can you sell him high (during quiet hours)
Buy It Now During Busy Hours (4PM – 12AM GMT)
During busy hours, more gamers are opening FUT packs than at any other time, which is also why Happy Hour typically occurs at 4PM in the two biggest FIFA 12 markets – 4PM GMT for the UK and 4PM EST for US-based players. More packs opened means more players on the market. This is the best time to be picking up BIN bargains as the sheer number of players on the market naturally forces BIN prices lower.
Buying During Happy Hour
If you want to go on a Ultimate Team pack-opening spree, Happy Hour is the optimal time to be splurging on packs.
Happy Hour is a one hour block of time where EA Sports increases the chances of finding an IF player. Happy Hour is usually announced via the weekly FIFA 12 Ultimate podcast and also on Twitter by Christophe Labrune (@therealgraoully) and the EA Sports account (@EASPORTSFIFA).
Happy Hour is usually 4PM GMT on a Saturday, coinciding with the peak period for the week. Sometimes, EA Sports will announce a second Happy Hour for 4PM EST, the peak time for US-based players.
During a Happy Hour, there is an even higher volume of packs being opened than a regular 4PM. This pushes the prices of cards on the market down and is one of the best times to purchase players (and thus one of the worst times to sell players).
Check Twitter to see if Happy Hour has been announced – there also other Happy Hours to coincide with special events (such as the TOTY release).
How to find the time in GMT: If you’re not in the UK, type “time in GMT” into Google to quickly check what time it is in GMT.
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